You’ll see that there is a hefty amount of alcohol and waxes, which makes sense given the gel-wax formula. (3.5g), Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, Peg-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Iron Oxides (Ci 77491, Ci 77492, Ci 77499) Pe r e.l.f.’s website, their products are also vegan and cruelty free which ticks other important boxes for those whom are cause-conscious. It is a gel-wax formula meant to groom the brows with the wax, and dry down to stay in place with the gel. The Wow Brow is an eyebrow product which contains a pigmented tint and little hair-like fibers that cling to and help fill in brows. Not cause adverse effects like drying out my brows and making them fall out, causing breakouts in my brows, etc.Jart Premium BB most days as my makeup so it needed to be natural enough to not look garish on a barely there makeup job. If some is slightly out of place I want it to blend vs look like a Sharpie marker mishap. The slightest bit of warmth will make me look ruddy.

Be a true neutral brown because my undertone pulls pink/warm, but my hair is platinum blonde.

I do tend to wear a lot of moisturizing products and get oily throughout the day, so it needs to have enough oomf to not break down.

Holds my brows in place but isn’t crunchy or flaky.

When I’m looking for a brow product it needs to have certain factors to end up in my basket: I’m working with something here, so my needs may be different than someone with blonde or barely there brows. Let’s just say I’m thankful that brows with rogue hairs are in (or at least that’s what I tell myself). I probably get them shaped once or twice a year and do not pluck them whatsoever unless I am 2 days from a unibrow or one is really out of place. I have decent brows but fell victim to overplucking in the 90s. Fluffy? IG crisp? 90s thin as a wisp? Laminated? Tamed? Eye, eye. One leans in too much, one is too arched, one tapers beautifully while the other is too pigmented….or is it just me? They also are incredibly trendy. Just like a winged eyeliner, brows can be such a great statement to set off a look but can also go wrong so easily. When doing my makeup, I have to say that my least favorite part is doing my eyebrows.

Elf brow wax